Frequently Asked Questions

Get answers to common questions about our services

What is Local SEO, and how does your AI-driven approach set you apart from other agencies?

Local SEO is the process of helping your business appear when people nearby search for your services online.

What we do differently is combine proven local SEO strategies with AI optimization. We structure your content so search engines and AI tools clearly understand who you are, where you serve, and why you're trusted. This helps your business show up not just in search results, but also in AI-powered recommendations—giving you an edge most agencies aren't focused on yet.

Aside from the usual work you do, what are you doing differently or additionally to try to influence visibility in AI search?

In addition to our regular work, we're optimizing content so it shows up in AI-powered search and recommendations—not just Google. We focus on clear, trusted, locally relevant information that AI tools can easily understand and reference. Simply put, we're making sure your business isn't just found online, but also recommended by AI.

Do I need VIDEO MARKETING or VIDEO ENGINE OPTIMIZATION? Isn't that part of SEO?

You don't need to choose one or the other—you need both, and yes, it's part of modern SEO.

Video Marketing focuses on creating videos that engage people and build trust.

Video Engine Optimization (VEO) makes sure those videos are found—on Google, YouTube, and now in AI-powered search results.

Today, search engines and AI heavily prioritize video. When videos are properly optimized with the right titles, descriptions, captions, and local signals, they boost overall SEO, increase visibility, and drive more qualified traffic. In short: video isn't optional anymore—it's a powerful extension of SEO.

What have you learned about local search that surprised you the most in the past year?

What surprised us most is how much trust and consistency matter in local search. Businesses with clear, accurate information and strong local engagement often outperform bigger brands—even with smaller budgets. Being truly local and credible now matters more than ever.

Do you (or your company) manage local services ads for your clients?

Yes. We manage Local Services Ads for our clients, including setup, optimization, and ongoing management to help generate more qualified local leads.

If you do manage Local Service Ads (LSA's), what do you think the LSA ranking factors are in order of importance?

The most important Local Services Ads (LSA) ranking factors, in order, are:

1. Trust & Reputation – Reviews, ratings, and Google verification (including background checks).
2. Proximity – How close the business is to the searcher.
3. Relevance – How well the business services match the search.
4. Responsiveness – How quickly calls and messages are answered.
5. Profile Quality – Accurate info, strong photos, and complete details.
6. Budget & Availability – Ad spend and open hours.

In short: trusted, nearby, responsive businesses win.

What types of companies does your agency work with?

Our agency primarily works with small to mid-sized home improvement and remodeling companies. On occasion, we also partner with professional service businesses that want to strengthen their search visibility through AI-focused optimization.

What social media platforms should I focus on for my remodeling business? Should I even spend money advertising on social media?

For a remodeling business, the best social platforms are Instagram, Facebook, and Pinterest—they're highly visual, which is perfect for showing before-and-after projects. LinkedIn can also work if you're targeting commercial clients.

Spending money on social media ads can be worth it if done right. Ads help you reach the right local audience, show off your work to potential clients, and drive more leads. Even a small budget can make a big difference when combined with strong organic posts.